15 YEARS IN ADVERTISING A business to business software manufacturer couldn’t clearly say what they make. PLANVIEW A service consulting company wanted to capture the sauce that made them special. UNIFY One new sandwich. Two different demographics. McDONALDS A superstar, his management, a sports league, a phone company, an existing campaign… all need to get on the same page. SPRINT A cable giant needs to get the word out by Tuesday 5:30. MTV The most recognizable sports brand in the world wants to make a fragrance. YANKEES Messaging defined by individuality must also include team basketball .Fun needs to be had. CONVERSE A brand wants to be defined as the exact opposite of an American classic. BEANFIELD A group of friends can’t agree on what to call their fitness and wellness studio. FICS Helping agencies lock down clients is the best. WIN YOUR PITCH
