"PAST, PRESENT, FOREVER"

PRINT, OOH

One of the most iconic logos on the planet, the YANKEE logo doesn't scream fragrance. But classic in every way, the YANKEE mystique, of PAST PRESENT FOREVER, positioned the fragrance like the franchise as being larger then one individual.

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Another routine trip to the playoffs gave the YANKEES a reason to celebrate THE SCENT OF OCTOBER.