"PAST, PRESENT, FOREVER"

PRINT, OOH

BRIEF: Launch a fragrance using the iconic Yankee logo, recognizing that sport and scent don't intuitively go hand and hand. Recognizing this franchise wasn't some start up, PAST, PRESENT, FOREVER focused on the allure of the teams classic tradition. SCENT OF OCTOBER, was used to celebrate another post season run. 

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