"BEAVIS AND BUTTHEAD RELAUNCH,"

ON AIR PROMOTION

MTV wanted to be disruptive introducing “Beavis and Butthead” to a new generation of fan. During a first run episode of Jersey Shore, the duo hijacked Vinnie’s call to his Ma, and said hello America.

For a week this logo took over MTV2’s double headed dog logo, furthering the disruptive approach.

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"PUNK'D RELAUNCH"

ON AIR PROMOTION

Bringing back channel favorite PUNK’D meant communicating that the relaunch would trade in Ashton Kutcher for a rotating cast of celebrity hosts, and the humor this time would not be mean spirited. #FRIENDSWITHNOBENIFITS was the rally cry, and the show launched to bigger then expected numbers.

Once a launch strategy was established, a template would be crafted so that the episodic team could fulfill the weekly rotating schedule.

"RIDICULOUSNESS LAUNCH"

ON AIR PROMOTION

MTV wanted to do TOSH 2.0 numbers, so they replaced a stand up comic with a professional skateboarder. This launch campaign focused on what the highly likable Rob Dyrdek did so well, intro cool lingo.

  

"RIDICULOUSNESS VMA SPOT"

ON AIR PROMOTION

RIDICULOUSNES launch strategy called for a spot tailor made for the ratings juggernaut Video Music Awards.