"BEAVIS AND BUTTHEAD RELAUNCH,"

ON AIR PROMOTION

BRIEF: Introduce one of MTV'S biggest properties too a new generation unfamiliar with the characters.  Be disruptive, think past the conventions of the channel's on air approach. Airing during a first run viewing of "The Jersey Shore," this antic helped B&B reach a higher rated launch then expected. 

 The disruptive strategy called for hijacking brand properties. I designed this logo for MTV2, which was featured during B&B's debut week. 

The disruptive strategy called for hijacking brand properties. I designed this logo for MTV2, which was featured during B&B's debut week. 

"PUNK'D RELAUNCH"

ON AIR PROMOTION

BRIEF: Reintroduce the franchise to a new generation of fan, letting them know Ashton Kusher would be replaced by a revolving set of hosts, and that the shows humor would not be mean spirited, but friends having fun with their friends. #FRIENDSWITHNOBENIFITS

Below is a template, that would inform the episodic team, how showcase the hijinks any given week.

"RIDICULOUSNESS LAUNCH"

ON AIR PROMOTION

BRIEF: LAUNCH a show modeled after Comedy Central ratings darling, "TOSH 2.0," where the comedian host would be swapped out for a professional skateboarder. Skaters got great lingo & Rob is a charismatic dude, those were the focus points.

  

"RIDICULOUSNESS VMA SPOT"

ON AIR PROMOTION

BRIEF: Make a introduction to Ridiculousness, exclussively for the rating juggernaut MTV Music Awards. 

"DEATH VALLEY LAUNCH"

ON AIR PROMOTION

BRIEF: Introduce the show, "DEATH VALLEY."