BRIEF: Introduce the +35 set to the Bacon Clubhouse, at the same time reminding them what McDonalds is a rewarding escape from the doldrums of adultdrum.
BRIEF: Millenials. Something that can work across global markets. Reinforce their trademark optimism, enforce their positive vibes, and launch the BACON CLUBHOUSE.
"DOUBLE DUTCH 2015"
BRIEF: Make a song that lists all the ingredients of the BACON CLUBHOUSE. Try and make a hit record.