Sprint asked Translation to infuse their, “CUT YOUR BILL IN HALF” campaign with basketball DNA, for a special NBA ALL-STAR BREAK commercial. Brand All Star, Kevin Durant was in the wings, but his management team wanted a more mature KD, then demonstrated in his slap stick past.

The result was KD LAW, sharp suit litigator, physically ripping bills in half, and giving Knicks legend Charles Oakley a pound. Sprint turned the :30 ask, to a full :60, which was announced by Charles Barkley on the TNT telecast.



There isn’t an old proverb that says, “If you got KD waiting around, use him,” but high phone bills are a modern problem anyway. Taking advantage of KD’s downtime, a few mock lawyer ads made their way from social channels to national broadcast.

KD LAW won the internet, becoming the top trending topic, beating a Walking Dead debut, and SNL at 40. Most important is Kevin Durant got a law degree from Seat Pleasant University.

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I had lunch with CHARLES OAKLEY.