Sprint asked Translation to infuse their, “CUT YOUR BILL IN HALF” campaign with basketball DNA, for a special NBA ALL-STAR BREAK commercial. Brand All Star, Kevin Durant was in the wings, but his management team wanted a more mature KD, then demonstrated in his slap stick past.
The result was KD LAW, sharp suit litigator, physically ripping bills in half, and giving Knicks legend Charles Oakley a pound. Sprint turned the :30 ask, to a full :60, which was announced by Charles Barkley on the TNT telecast.
“KD LAW REDUX”
There isn’t an old proverb that says, “If you got KD waiting around, use him,” but high phone bills are a modern problem anyway. Taking advantage of KD’s downtime, a few mock lawyer ads made their way from social channels to national broadcast.
KD LAW won the internet, becoming the top trending topic, beating a Walking Dead debut, and SNL at 40. Most important is Kevin Durant got a law degree from Seat Pleasant University.
I had lunch with CHARLES OAKLEY.