Below is the recap of the branding of FICS, fitness rehabilitation center. I worked with a partner to bring the three passionate partners collective vision to life.

The first stage of Brand Development below shows our initial presentation, five conversation starters, with names, color schemes, and references to begin bringing the brand to life. Please click to carousel through the starter directions.

In the dialogue a that followed FICS rose to the top. Discussing each purposefully distinct direction helped us understand the look and vibe that best fulfilled our clients vision.

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FICS is set to open in July 2019, and showed up at the Boston Marathon. This is a fun brand with terrific growth potential.

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