"BAND OF BALLERS"
BRIEF: None. Working on Converse, I understood that basketball and music are the brands peanut butter and jelly. Flipping the script, and having musicians battle it out on the hardwood was the just the irreverent experience the Chuck Taylor set appreciates. This tournament became an annual throw down, and became original programming on MTV2.
MEDIA OUTLETS like FADER, MTV, HYPEBEAST, PSFK, SNEAKERFREAKER, BOSSIP, all covered acts like JIM JONES, C'AMRON, CHIDDY BANG, MATT AND KIM, LIL TWIST, ASHER ROTH, FOOLS GOLD, BLACK LIPS, SEAN PRICE and more, as they rocked CONVERSE battling for the coveted GOLDEN SPEAKER TROPHY.
"I'M WITH BASKETBALL"
BRIEF: Find a way to connect the team basketball business with the "YOU'RE IT," brand platform that champions the wild individuality of the Converse kid. THe link was passion, and I'M WITH BASKETBALL, was the 24 page picture manifesto included in core bball magazines like SLAM and DIME.
EXPERIENTIAL, PRINT, OOH
BRIEF: Find a way for CONVERSE's WEAPON to be celebrated at the LAKER CELTICS NBA FINAL, with out the use of former ambassadors MAGIC JOHNSON or LARRY BIRD. It was all about representing your home turf, with swag and experiences that let each town WEAPRESENT their home team. The line was later used by JOHN VARVATOS, in an UNDEFEATED collaboration, and even got it's own limited edition shoe.