PRINT: The CONS skate team was built with riders with artistic side interests, like polaroid photography, sculpture, and music. One rider however, SAMMY BACA, just shredded, and little else. His passion for skateboarding was perfect for the brand, the only problem is CONVERSE couldn't keep tabs on him. They couldn't even find BACA to hand him his check.
WHERE IS SAMMY BACA? was a campaign that asked skaters the very question the suits were wondering. BACA wasn't making collages, or oil painting, but he was looking at the world a little differently. Where the normal person would see a cheap, off the boulevard motel, SAMMY BACA would see a long, steep, handrail, ready to shred.
Like the master works of EDWARD HOPPER, the goal of the images was to evoke the sense, that something had just happened, or was right about to go down.