The good people at BRAINBOW sold BAXTER of CALIFORNIA a campaign called WTF BAXTER, where product benefits would come on the heels of a spoon full of humor. I wrote quick ads for the each of the product line. Here some of my favorites.

BAXTER! WTF, why use conditioner? 

BAXTER! WTF is 5'Oclock shadow? 

BAXTER! WTF is, "the T-Zone?"

BAXTER! WTF, why does soap bubble? 

BAXTER! WTF, what's the difference between deodorant and anti-perspirant?