MCDONALDS mascot gets clowned all the time, but everyone loves the GOLDEN ARCHES. Animating them would keep the brand’s timeless appeal while conveying an energy and upbeat attitude thats missing from its current perception.
After a brand campaign that showed Android users were all unique individuals, the problem still existed that consumers didn’t know "Andy," the mascot represented an operating system that rivals Apple OS. By breaking down Andy into five cylinders and dome, he could arrange in objects that showcase the operating systems many capabilities. Android’s music player, a camera, directions to the skatepark, Android’s “ANDY” could get the job done.
JACK PURCELL FOOTPRINTS
Celebrating the CONVERSE Jack Purcell, this hand rolling foot print machine, would give the recognizable footprint, and lead consumers right into retail opportunities.
LEVIS 501 IDEAS
I got to participate with the coolest creative minds, and help Anomaly generate 501 ideas for LEVIS.
ICE CREAM & COFFEE
Celebrating a truck that would give out free ice cream in the summer and coffee, were ICE CREAM & COFFEE, two lovers who could never be together. Mirroring the trucks distinct calendar switch, the characters would have comic adventures and offer a light hearted presence to the truck's mobil app.
The JAWBONE bluetooth device, eliminated noise, with military grade technology. Building this stylish robot allowed the headset to be a weapon of focused noise elimination.
CONVERSE had trouble locking down a logo that could own like a swoosh. I have always loved their STAR CHEVRON logo, and made this playful campaign that captures the link of two elements. It did end up being a global campaign fro the PRO LEATHER, a pretty good shoe.