BRIEF: How can we help McDonalds recapture it's reputation of fun. I wanted to turn take the mascot keys from Ronald and hand them to the foever-feel good Golden Arches. The new mascot could step, drop-it, skate, skank, juggle, crunk, and glide across stage, giving the iconic brand new energy.
BRIEF: How to use the existing "Andy," mascot to show Android is an operating system that rivals Apple OS. By breaking down Andy into five cylinders and dome, he could arranged objects indicative of Android's many capabilities. Music player, camera, the way to the skatepark this energetic guy can get the job done.
JACK PURCELL FOOTPRINTS
BRIEF: Celebrate Jack Purcells and lead people into the new Converse Retail spaces.
LEVIS 501 IDEAS
One of the proudest, most fun moments of my career, was the failed pitch for Levis done at Anomaly. For a month we crewed up and pumped out 501 ideas. Late nights, over nights, bickering, skateboarding, smashing Monster energy drinks, we presented ideas, big, small, ridiculous, and realized. Years later my boss told me, "that's when I realized, never pitch a 501 idea book."
ICE CREAM & COFFEE
BRIEF: Create a path towards celebrating a truck that would give out free ice cream in the summer and coffee in the winter. ICE CREAM & COFFEE, two lovers who could never be together. Mirroring the trucks distinct calendar switch, the characters would have comic adventures and offer a light hearted presence to the truck's mobil app.
BRIEF: Showcase the JAWBONE headsets stylish design and noise eliminating technology. What it hears, it destroys. The JAWBONE ROBOT, would form like VOLTRON, assembled of many headsets and stylishly come down and eliminate noise from the atmosphere.
BRIEF: None. I always loved the Star Chevron and felt it only took two components to tell a story. That's how hieroglyphics work anyway. The campaign became a textural campaign after I left.