GOLDEN ARCHZ

BRIEF: How can we help McDonalds recapture it's reputation of fun. I wanted to turn take the mascot keys from Ronald and hand them to the foever-feel good Golden Arches. The new mascot could step, drop-it, skate, skank, juggle, crunk, and glide across stage, giving the iconic brand new energy.

 

ANDROID MASCOT

BRIEF:  How to use the existing "Andy," mascot to show Android is an operating system that rivals Apple OS.  By breaking down Andy into five cylinders and dome, he could arranged objects indicative of Android's many capabilities. Music player, camera, the way to the skatepark this energetic guy can get the job done.

JACK PURCELL FOOTPRINTS

BRIEF: Celebrate Jack Purcells and lead people into the new Converse Retail spaces.

LEVIS 501 IDEAS

One of the proudest, most fun moments of my career, was the failed pitch for Levis done at Anomaly. For a month we crewed up and pumped out 501 ideas. Late nights, over nights, bickering, skateboarding, smashing Monster energy drinks, we presented ideas, big, small, ridiculous, and realized.  Years later my boss told me, "that's when I realized, never pitch a 501 idea book." 

 White Guy With Black Feet, Black Guy With White Feet.  Come on Levis, they fight crime and constantly showcase your product!

White Guy With Black Feet, Black Guy With White Feet.  Come on Levis, they fight crime and constantly showcase your product!

 Party In My Pants. How much better would Coachella be, if there was a mega structure pair of pants to VIP in?

Party In My Pants. How much better would Coachella be, if there was a mega structure pair of pants to VIP in?

 Live Life For The Story, was my best friend and my mantra in high school. Make your decisions based on what would make the best story to tell. No brand has a better story then Levis, but that chapter was never written. 

Live Life For The Story, was my best friend and my mantra in high school. Make your decisions based on what would make the best story to tell. No brand has a better story then Levis, but that chapter was never written. 

 Super Ultra Powerful Tshirt Guns shooting jeans through walls, saving the American Railroads, Denim Cuzi's, dropping $20 in peoples rolled up Cuffs, and traveling 49ers.  I'm confident saying I generated 200 plus ideas, big and small.  It was best experience of my career to that point, a real team effort with some amazing thinkers and friends. 

Super Ultra Powerful Tshirt Guns shooting jeans through walls, saving the American Railroads, Denim Cuzi's, dropping $20 in peoples rolled up Cuffs, and traveling 49ers.  I'm confident saying I generated 200 plus ideas, big and small.  It was best experience of my career to that point, a real team effort with some amazing thinkers and friends. 

ICE CREAM & COFFEE

BRIEF: Create a path towards celebrating a truck that would give out free ice cream in the summer and coffee in the winter. ICE CREAM & COFFEE, two lovers who could never be together.  Mirroring the trucks distinct calendar switch, the characters would have comic adventures and offer a light hearted presence to the truck's mobil app.

 

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JAWBONE ROBOT

BRIEF: Showcase the JAWBONE headsets stylish design and noise eliminating technology. What it hears, it destroys.  The JAWBONE ROBOT, would form like VOLTRON, assembled of many headsets and stylishly come down and eliminate noise from the atmosphere.

 n! 

n! 

STAR CHEVRON

BRIEF: None. I always loved the Star Chevron and felt it only took two components to tell a story. That's how hieroglyphics work anyway.  The campaign became a textural campaign after I left.